S01 E11 - Go Big Island Life

“If you're always distracted by going from one thing to the next, to the next, you'll never get enough traction to be able to share the gifts of this profoundly successful real estate agency,” explains host Dan. With entrepreneurs, there is never a shortage of good ideas. The hard part is reigning those ideas in, and staying focused on your actual overall goal. Today, host Dan is joined by Gretchen and Bobby Harttown, the owners and operators of Go Big Island Life, a real estate agency in Hawaii to discuss the obstacles that are keeping them from maximizing their potential.

 

Gretchen and Bobby’s goal with their business is to make a big impact within their community. Where they are struggling currently is with the ability to focus and keep one another accountable. Dan suggests that they find a group or a coach that can provide a more objective perspective and help them stay more accountable to their commitments. When asked what their 3 year vision is for the agency, Gretchen and Bobby did not have an exact idea of this vision, nor a written plan for how to get them there. Dan explained that their first step would be to get aligned on their vision for the business and learn how to say ‘no’ to the ideas that are not worth their time and energy. 

 

Next Actions:

• Consider bringing in a freelancer or part time employee who can do technician & logistical work, specifically, to free up 5 hours (or more!) per week for their schedule.

• Isolate the parts of their marketing strategy that work best for them and put more of the resources toward those. Say no to distractions and stay focused on the goal.

• Identify your ideal customer and pre-qualify people early on through psychographics and demographics of your prospects.

 

Quotes

• “By not maximizing your potential, you're also not able to serve or help as many people as you otherwise could.” (0:26 | Dan) 

• “How we get there is as important to where and when we get there for us.” (11:00 | Bobby)

• “One of the things that we've been talking about as far as our marketing is to be really impactful in the community.” (14:30 | Gretchen)

• “Find a group or a coach or somebody that can hold your feet to the fire and pin you down on your commitments and then support you in achieving those commitments.” (27:10 | Dan)

• “If you're always distracted by going from one thing to the next, to the next, you'll never get enough traction to be able to share the gifts of this profoundly successful real estate agency.” (32:48 | Dan)

• “In not honing your ability and having the discipline, the focus to say no to those things that are not worth your time, you're denying those who will be worthy of saying yes to because you're too distracted.” (1:18:33 | Dan)

 

Links

Connect with Gretchen & Bobby Harttown:

Website: Gobigislandlife.com

Instagram: https://www.instagram.com/gobigislandlife/

Facebook: https://www.facebook.com/gobigisland/

Essentialism, The Disciplined Pursuit of Less, by Greg McKeown

 

Clearing Obstacles: The Customer Journey

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